On June 19, 2020, Hurun Research Institute released Hurun China Cheetahs 2020, which was the first attempt to define China's high-growth enterprises that were established in and after 2000 and are most likely to become the unicorn with estimated value of USD1 billion within five years. Deerma was the only one listed among the enterprises in Foshan.
According to statistics, a total of 126 “cheetahs” were shortlisted, all of which were established around 2014 with 6 years of operation and are mainly engaged in biotechnology, e-commerce, enterprise services, health technology, fin-tech, media entertainment, education, artificial intelligence, new retail, sports health and other sectors. Of the list, 6 enterprises are specialized in beauty and electronics from the industry of consumer products with a mean life of 7.2 years, higher than the industry average. In view of cities, Beijing and Shanghai hold the largest number of listed cheetahs, with 38 and 32 respectively, more than half of the total; while Shenzhen and Hangzhou have 18 and 12 listed cheetahs respectively.
Founded in 2011, Deerma is an innovative enterprise of electrical appliances integrating original design, independent manufacturing and proprietary sales. Centering on direct control of the entire industry chain and precise selection of products, it produces innovative small appliances with excellent design, high reliability and high cost effectiveness. While its humidifiers, stick vacuum cleaners and other products have set the standards for the industry, Deerma extended its business scope to kitchen and new appliances.