Recently, Deerma under Flying Fish Group completed Series B funding of RMB380 million, which was jointly invested by Cathay Capital, Jinyi Capital, Fortune Capital and other financial institutions. Deerma will continue to increase investment in product development, marketing innovation and overseas development under the strategies of "brand diversity, category diversity and globalization”.
Founded in 2011, Deerma is an emerging brand of small household appliance in the era of e-commerce. Since its establishment, Deerma has been widely favored by Internet consumers thanks to its original design and cost-effective performance, and won many international design awards such as iF and Red Dot Award for several years in a row, as well as many industry titles such as "Top100 Brands of Chinese Online Brands", "Popular Household Appliance of Online Shopping" and "TOP20 Brands of New Domestic Brands for the Future".